Campaign Refresh: Stop Child Obesity
A refresh for anti-obesity advertisements campaign series “Stop Sugarcoating,” released by the Strong4Life campaign and Children’s Healthcare of Atlanta.
Concept:
Utilising a folktale Goldilocks and the Three Bears to tone down the starkness from the previous design; while at the same time, both parents and children can relate to the story.
Sketches:
Each item was drawn separately to avoid wrong sizing because size is the key to this concept. I opted to use a camera instead of scanner because I think when a pencil-drawn image will reflect the scanning light (I don't know what's the proper name for it). Below is the original form of the image.
Developments:
Next, each of them was given colour and texture (paper texture).
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